SugarCon 2017 - BOOM! BAM! POW!
SugarCRM believes that we are now in the “era of the empowered customer”, a time when disruption is forcing companies to fundamentally change their approach to customer relationships; and they think that their community of users are the heroes and the mavericks of this new dawn in their industry. With this new emergent landscape ahead for it’s users, SugarCRM approached Vision with the challenge of not only managing SugarCon 2017 (their annual users conference), but also developing a conference theme and message fit to send users out on their new CRM journeys, in full force.
They needed to transform Sugar users into SUGAR HEROES!